EA jumped at the opportunity to work on this challenging campaign for the guys at Loud. We used a complex particle system to create various worms, fleas, & parasites (eww) in 3D. Each little critter was then carefully embedded into the stock shots.
creative director: Joe Van Trump
art director: Mo Shono
agency producer: Lawrence Katsidis
The CGSociety is the most respected and accessible global organization for creative digital artists. The CGS supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide